In today's landscape, you will probably not eat the big fish if you are not daring enough, and in the cluttered environment we all live in, people’s span of attention is probably shorter than Finding Nemo’s Dory (since we are in fish territory). More than ever brands need to challenge things -- not just competitors. If you want to be noticed, if you want to be meaningful and relevant, you will need to challenge conventions.
 
Join Adweek as we sit down with Fernando Machado, Global Chief Marketing Officer for Restaurant Brands International, as he explores why creativity can be a powerful source of competitive advantage and how the 67-year-old brand leverages a challenger minds to break out of the ordinary with ideas that punch above the brand weight.

Featuring:
Fernando Machado, Global Chief Marketing Officer, Restaurant Brands International